On June 10, 2021, popular social media outlet Tik Tok updated its Branded Content Policy. It now states, “All financial services and products are prohibited, including but not limited to … cryptocurrency.” As one of the most popular social media platforms in the world, this will be a major hit to many marketing policies as the app continuously increases in popularity. In addition, Tik Tok is especially popular with the younger demographic: users under the age of 35 take up the highest percentage of users on the app. This is important to know since the majority of cryptocurrency investors and those likely to invest fall into the 18-40 age range. 

The shutdown of advertisements about cryptocurrency comes after a surge in concern over misleading information being spread across the app causing naive investors to put their money into bad investments such as various cryptocurrencies, cryptocurrency courses, financial advice, etc. It’s especially a big...